Your Instagram Story Is Not Enough

After social media forgets, what are you doing to fight for Black lives?

People use their cell phones to record a speaker during a protest against police brutality on June 6, 2020 in Atlanta, Georgia. This is the 12th day of protests since George Floyd died in Minneapolis police custody on May 25. Photo: Elijah Nouvelage/Getty Images

“Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.”

― Martin Luther King Jr., Letter from Birmingham Jail (1963)

There is no denying the importance of social media in modern activism. Some praise it as a “liberation technology,” creating new channels to spread awareness and organize in a decentralized model that is not limited by geography. Since Instagram and Twitter were created, they have been the core instruments in monumental social movements including but not limited to the Arab Spring, Black Lives Matter, and #MeToo. By sharing opinions and videos, social media platforms have turned traditional news media on its head by giving a voice to civilians.

However, as social media activism has abounded and more people have begun to participate in the platform ecosystem, it has mutated into a form of disingenuous and passive “protest” that is usually limited to reposting digestible quotes and viral videos. The word slacktivism was coined in 1995 by Fred Clark to refer to grassroots social activism on an individual and personal scale…