The Cake

Why We Need to Shed Mental Health Stigma

A sufferer of anxiety disorders urges us all to do better

Aneela Kumar
ZORA
Published in
6 min readDec 18, 2019

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Photo: Nigel Tufnell/Getty Images

AsAs someone who has learned to tame anxiety, OCD intrusive thoughts, and compulsive hair-pulling disorder (trichotillomania), I’m driven to shatter mental health stigma. Through my work at HabitAware, I know stigma stands in the way of our collective healing.

In July 2019, I gave a TEDx Talk that explains my mental health and startup story. They are one and the same:

As co-founder of HabitAware, I’ve taken my own pain and turned it into my purpose. For 25-plus years, I hid the hair pulling because of stigma. Fast-forward to 2015: My team and I created a smart bracelet, Keen, to help people become aware of their restless hands — and minds. We’ve helped thousands in more than 50 countries take control of compulsive hair pulling and its sister conditions: compulsive skin picking (dermatillomania) and chronic nail biting (onychophagia). These “restless hand” behaviors are collectively known as body-focused repetitive behaviors…

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Aneela Kumar
ZORA
Writer for

Mental Health Advocate & Tech Co-Founder (@HabitAware). Author | 40 under 40 | TEDx Speaker | #trichotillomania #bfrbs