The Cake

What the Gaming Industry Is Missing by Ignoring WOC

The lack of representation is glaringly obvious

If you’ve been in the orbit of millennial and Generation Z men and boys, you’ve likely seen the viral dance videos, memes, and news clips amplifying the phenomenon that is gaming. Popular titles like Fortnite, Minecraft, and NBA 2K are household names even if you’ve never touched a gaming console.

While only a quarter of the gaming fan base are women, forecasters predict that percentage will increase as more Gen Zs and Gen Alphas around the world gain access to mobile devices.

Although the industry is largely male-dominated, women of color are working hard to shift the narrative to one that includes them. While only a quarter of the gaming fan base are women, forecasters predict that percentage will increase as more Gen Zers and Gen Alphas around the world gain access to mobile devices. The industry is reportedly worth $152 billion and has seen notable companies like 100 Thieves and PlayVS raise millions in venture capital.

One Black woman, Keisha Howard, from the South Side of Chicago, was looking for a community of other Black women gamers…