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The Burnout Effect
The Woman Who Finds Peace in Productivity
Far from being burned out, some of us are fired up by keeping busy
This story is a part of The Burnout Effect, ZORA’s look at the pressures to perform and produce in an already chaotic world.
Denequa Williams Clarke can often be found sitting on her living room floor with her legs pretzeled into lotus pose, a position usually reserved for stillness and meditation. But she’s in a different kind of zen. Instead of keeping still, Clarke is keeping busy.
This is the part of her daily routine when she surrounds herself with stacks of corrugated white boxes to pack and ship customer orders for Lit Brooklyn, her flourishing five-year-old candle company. It’s a routine entrepreneurial task for Clarke, 31, who manages everything on her own from the creation of her signature scents — Home, a tranquil fusion of vanilla and lemon, is her favorite — to adorning each jar with a branded Lit Brooklyn label.
Since the coronavirus pandemic seized her native Brooklyn in an unprecedented halt, these tasks give her a taste of normalcy. Staying productive has kept her grounded in the turmoil. “I don’t work every day, but I still find a way to do things. Being focused and having a to-do list makes the chaos disappear…
