The Woman Behind the #CultureTags Sensation

With her new game, Eunique Jones Gibson is bringing joy, laughter, and hope in a time when we need it most

Jolie A. Doggett
ZORA

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A photo of Eunique Jones Gibson.
Eunique Jones Gibson. Photos: Melena DeFlorimonte, M. Shonell Photography, LLC

Do you recognize the acronym for this viral Keke Palmer quote: “STTM”? How about this phrase, commonly heard in church services: “HMNCWYWHBHAROT”?

If you know what these letters stand for, then you’re already on your way to playing #CultureTags, a new family game where players must guess the meaning of an acronym before time runs out. With categories like Songs and Lyrics, Daily Sayings, Church, and Black Twitter, it’s a celebration of all of the moments that make being Black magical.

CultureTags’ creator, Eunique Jones Gibson, is on a mission to honor Blackness in all things. She’s known for her groundbreaking digital space for positivity, Because of Them We Can, a site that celebrates the achievements of Black folks past and present. She also created a co-working space called Dream Village to help other creatives do good work in the world. Now the wife and mother of three can also add “game maker” to her growing résumé.

“I want to be that reflection of light, of love, of beauty, of greatness of potential for everybody,” Jones Gibson told ZORA. “I want to shine a mirror back of everything that is good that exists…

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