The Psychology Behind ‘New Year’s Hype’ as a Black Woman

While it’s good to set goals, sometimes we fall short of giving ourselves enough credit as is

Quinisha Jackson-Wright
ZORA

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Illustration: Nyanza D

AsAs 2019 draws to a close, I see more posts on my Twitter newsfeed with reminders that there are less than 90 days in the year and it’s time to “finish with a bang.” For some reason, these intended motivational challenges make me feel an urgency to do something major — even though I’ve hit major milestones this year already.

To name a few, I’ve landed my first byline in the New York Times, quit my job to start freelance writing full-time, increased my freelance income 10 times from the previous year, and secured my first speaking engagement. So why do I still feel the need to hustle and reach yet another big goal before the clock strikes midnight on December 31, 2019?

Most of us have heard by now that more than 80% of our New Year’s resolutions will fail a mere 30 days into the new year, but there is less data on how the social peer pressure to “finish with a bang” impacts Black women, who are often working to be “twice as good” as their White and male counterparts year-round.

In recent years, Black women are starting businesses and obtaining degrees at a higher rate than other demographic groups. With that in mind, the…

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