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The Honey Pot Founder Is Unbothered After Racist Trolls Try to Come for Her
Hateful online reviewers attempted to take down Beatrice Dixon’s company. Instead they helped double business sales.
When Target asked Bea Dixon to star in a Black History Month and Women’s History Month commercial to market her menstrual and intimate care business, The Honey Pot Company, she was overcome with gratitude. It was a big moment to raise the visibility of her company and to spread her message of empowerment for young Black girls. “The reason why it’s so important for The Honey Pot to do well is so the next Black girl that comes up with a great idea could have a better opportunity. That means a lot to me,” Dixon says in the 30-second spot, which first aired a few weeks ago.
That message, however, wasn’t embraced by all. Shortly after the commercial was released, trolls inundated Dixon’s company with racist one-star reviews on the online consumer site Trustpilot in an attempt to shut her down.
“What a shame it couldn’t have boosted all women. If a White person made that comment, they would have pulled the commercial. Racism goes both ways,” said one post. Said another: “I will not buy products from a company [that is] racist and caters to their own people.”
