The Campaign That Saved the Oldest Black Bookstore in America

An interview with one of its co-owners on the coronavirus and the importance of indie bookstores in the digital age

Morgan Jerkins
ZORA

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A photo of the outside of Marcus Books in Oakland, California.
Photo courtesy of Folasade Adesanya

One industry that has been astronomically hit by the Covid-19 pandemic is publishing. Authors have had to cancel book tours or postpone book releases, and independent bookstores across the nation have been fighting to stay open. One in particular is Marcus Books, America’s oldest Black bookstore. Started by Drs. Raye and Julian Richardson in 1960, the Oakland, California, bookstore — which was named after Marcus Garvey, leader of the Pan-Africanist movement — is a staple in the Black literary community, where its visitors include stars such as Malcolm X, Oprah Winfrey, Bobby Seale (co-founder of the Black Panther Party), and Toni Morrison, among many others. It has also hosted events for both debut and established authors like Dr. Angela Davis and Terry McMillan.

As a celebration of the bookstore’s 60th anniversary, Folasade Adesanya, creator of The Black Syllabus, created a $50,000 GoFundMe campaign to save Marcus Books from closing amid the pandemic. Several others across the nation have done the same, with goals ranging anywhere from $2,000 to $100,000. After a massive initiative across social media channels, Marcus Books…

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Morgan Jerkins
ZORA
Writer for

Morgan Jerkins is the Senior Editor at ZORA and a New York Times bestselling author. Her debut novel, “Caul Baby,” will be published by Harper in April 2021.