MY PEN IS MIGHTY

The History of Pumpkin Spice

From more valuable than gold to basic AF, this essential time line explains exactly how pumpkin spice jumped the shark

Audarshia Townsend
ZORA
Published in
4 min readOct 27, 2021

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Pumpkin spice reportedly was once worth more than gold. But today? It’s beyond basic and has officially jumped the shark. Illustration: Julia Moburg/Medium. Source: Walt Disney Television via Getty Images.

Confession time: I was this close to falling off the Sober October wagon twice this month. Why? Because I spotted apple cider spice-infused cocktails on a couple of…

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Audarshia Townsend
ZORA
Writer for

Audarshia Townsend is a Chicago-based journalist who writes about how food & beverages impact the culture and industry. Email: Audarshia@townsendmediamagic.com