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Back to the Future

‘O’ Magazine Changed the Publishing Industry

From its covers to introductions of household names, the publication proved Oprah to be a maverick

Jenisha Watts
ZORA
Published in
6 min readOct 14, 2020

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Cover of O Magazine with Oprah Winfrey on a Windows 95 desktop with a rainbow gradient background.

This story is a part of our Back to the Future series on how key moments in the year 2000 influenced similar events in 2020.

When I was in college, I read an article in O, The Oprah Magazine that I’ve held onto like a button. I was an undergraduate student at the University of Kentucky, and my myopic mind was not yet filled with the possibilities of life outside the state. I wanted a better life than the one I was handed as a girl, and college was my way out, but I had no idea where to start. Thankfully, I had a poetry professor named Nikky Finney, who gave a talk to the Black journalism student organization. She picked up a piece of chalk, and our eyes followed her fingers as she wrote on the blackboard: Ida B. Wells.

One day, Finney told me to meet her in the English Department. When I arrived at her office, she handed me a 9x12-inch envelope sealed with a gold clasp, my name written in caps on the front. It felt like a special assignment. I rushed back to my dorm to open it. Inside was an article torn from the pages of O magazine. I removed the pages from the envelope and saw a photo of Dr. Angelou showing all her teeth in a smile, while a grinning Oprah laid her head on Dr. Angelou’s leg. The words stood out like 3D as I sat in my dorm room and read every word in the interview. The article was from the December 2000 issue, the first year O magazine was published. By the time I read the piece, it was already seven years old, yet it had a profound effect on how I see life:

Oprah: I know you don’t believe in modesty.

Maya Angelou: I hate it. It makes me wary. Modesty is a learned affectation. And as soon as life slams the modest person against the wall, that modesty drops.

Oprah: So when you hear someone being modest…

Maya Angelou: I run like hell. The minute you say to a singer, “Would you sing?” and they say, “Oh, no. I can’t sing here,” I say, “Oops! I wonder, where is that train to Bangkok?”

Oprah: Because?

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ZORA
ZORA

Published in ZORA

A publication from Medium that centers the stories, poetry, essays and thoughts of women of color.

Jenisha Watts
Jenisha Watts

Written by Jenisha Watts

Jenisha Watts is The Undefeated’s general editor for culture. Her Twitter bio quotes the late Toni Cade Bambara: Don’t leave the arena to the fools.

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