Not Just For the Ladies: How Men are Leading a Soft Life Online

Faithe J Day
ZORA
Published in
7 min readNov 8, 2022

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Photo by Kipras Štreimikis on Unsplash

For a while now, I have noted that Marketing on Men has been lacking these days. And I don’t know who they put on PR and Advertising, but the dollars are just not there, and they are not putting out their best representatives. Consequently, most social media platforms I use include surveillance of all the bad things men do. From podcasts to publications, the men are mouthing off, and no one can get them to stop. This means that a few bad apples are truly spoiling the whole bunch in the eyes of onlookers everywhere.

However, even in the darkness, there is always a little light. And my disinterest in inflammatory content online means that, once again, I have counter-platformed my way to the algorithmic higher ground. In particular, instead of seeing the content of all the terrible and ridiculous things that men do online, I have stumbled upon the niche of men living lives of quiet luxury.

While this representation of quiet luxury or the whispers of wealth tends to reference objects or the TikTok girls, the latest videos on my feed demonstrate the old adage that health is wealth and there is always value in peace of mind. And, like the no-label brands that whisper their luxury status to those in the know, this type of content usually shows up without the usual tags and indicators of its subject matter. Proving that self-care is no longer just for women, the soft girl aesthetic and slow living is slowly influencing the lives of men!

When Soft Girls Meet Independent Women

But first, what is the soft girl aesthetic? Like all aesthetics, soft-girl is an archetype and a lifestyle with unique values and imagery. As the adjectives indicate, the soft girl archetype is the epitome of gentleness and grace…

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Faithe J Day
ZORA
Writer for

Writer, Creator, and Educator. Millennial and Internet Expert. Learn more at https://fjday.com