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Miss Jessie’s Founder Says Beauty Will Never Be the Same
The beauty industry is changing during the pandemic but Branch thinks that’s a good thing
Sisters Miko and Titi Branch did not set out to revolutionize the hair care industry when they invented Miss Jessie’s natural hair products nearly 20 years ago. They were simply trying to keep the lights on.
“I had just had a baby and we had closed down our storefront salon. We just didn’t know what we were doing. We were able to think outside of the box and come up with something that would help us pay the light bill,” Miko Branch told ZORA. “We had no idea that the concoctions we were coming up with at our kitchen table would really change the world.”
The creams and butters they cooked up in their Brooklyn brownstone turned out to be just what the beauty industry needed. Miss Jessie’s was born and it has since become a staple in many Black girls’ hair care regimens and a game-changer for women everywhere hoping to embrace their natural beauty.
Even amidst a pandemic that has hit the beauty industry extremely hard, Miss Jessie’s shows no signs of slowing down and neither does its co-founder. After the tragic death of her sister and business partner Titi in 2015, Miko Branch is still on a mission to honor her sister’s vision…
