ZORA Explains

Low-Key: Breaking Down “Insecure’s” Celebration of Slang

Low ·​ Key [ loh — kee ] adj./adv. slang. quiet and restrained; not very forceful, emotional or noticeable; secretly.

Jolie A. Doggett
ZORA
Published in
2 min readApr 10, 2020

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Illustration: Alexandra Bowman

EExcited about something or someone and don’t want to make a big deal out of it? Want to downplay an event or gathering? Hoping to not draw attention to yourself? Then you’re trying to keep things “low-key” which can mean quiet, restrained, lacking emotion, or secret.

“Low-key” has been in the zeitgeist for a while. It was recently made popular in hip-hop music and has surfaced in casual conversation through social media. The phrase is even spotlighted in the episode titles of the fourth season of Issa Rae’s hit HBO series, Insecure, which premieres Sunday, April 12 at 10 p.m. ET. The show’s episodes are usually titled featuring conversational terms that Black America has popularized like “hella” (which is essentially the opposite of low-key), and “issa” a play on the pronunciation “it’s a” by rapper 21 Savage.

Like most slang terms, low-key can have a variety of meanings depending on context. It can mean surprisingly, as in: “Lawrence was right, low-key. He actually be making sense sometimes.” It can also be used ironically or used to convey irony or humor…

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Jolie A. Doggett
ZORA
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