Just Stop It With the New-Age, Hands-Off Approach to Fighting Racism

2021 ushers in a new year of whitewashing social justice

Maia Niguel Hoskin, Ph.D.
ZORA
Published in
4 min readJan 25, 2021

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A woman holding up a sign reading “White privilege” with arrows pointing downward.
Photo: Josep Lago/AFP/Getty Images

Call me naive, but by the start of 2021, I was still excited and waiting for the next phase of the anti-Black racism rollout and revolutionary initiatives that would call White privilege to the business carpet.

Instead, I saw many businesses and groups proceed straight to Whitewashing the movement. Their sorry and tired attempts to tackle social justice issues and anti-Blackness with milquetoast, middle-class approaches were and are both patronizing and offensive. And much worse — these half attempts at messaging both maintain White supremacy and insulate White privilege and fragility. Needless to say, I am far from impressed and want my bated breath back.

The downward dog, crystals, and aligned chakras will not address racism or convert a racist into a pillar for social justice.

While researching university and college-sponsored diversity talks and events for my students, I noticed a common trend: Whiteness. In your face, undeniable, unapologetic Whiteness — oozing from events and dialogue that were supposedly created to promote equity and inclusion. Some of these organized…

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Maia Niguel Hoskin, Ph.D.
ZORA
Editor for

@zora Guest Editor, Professor, Forbes Contributor, Race Scholar, Activist, Therapist, Keynote Speaker, Consultant, Wife, Mother, & Addict of Ice Cream &Cheese.