The Cake

I Tried to Build a Social Justice Startup. It Was Tougher Than I Thought.

My dream of creating a sex education platform proved to be complex and contentious

Andrea Barrica
ZORA
Published in
6 min readJan 3, 2020

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Photo: Klaus Vedfelt/Getty Images

AsAs a queer woman of color, I’ve long regarded my work as a founder and entrepreneur in the straight, male world of tech as a form of activism. But I also knew I could do more. So after successfully co-founding my first company, the accounting software InDinero, I wanted my next project to focus more directly on social justice — specifically sex education.

I’d been raised in a working-class immigrant household that was deeply religious. My own sexual development was suffused with shame and stigma, and I knew that if I could reach outside the progressive bubbles of New York and San Francisco, I might save future generations from the trauma I experienced.

As a woman, I understood the need. As an entrepreneur, I saw an opportunity. As an activist, I saw a way to lift up a community.

I raised a small amount of initial capital, and in 2017, with a team of queer women and women of color, I set out to build a platform called O.school — similar to YouTube or Twitch — with which local, community-based sex educators could reach a global audience. Hundreds of millions of people…

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ZORA
ZORA

Published in ZORA

A publication from Medium that centers the stories, poetry, essays and thoughts of women of color.

Andrea Barrica
Andrea Barrica

Written by Andrea Barrica

founder/ceo at O.school. previously: venture partner @500startups. co-founder @inDinero. she/they. QWOC.

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