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How Sharmadean Reid Is Building a Beauty Empire

In an industry where the average funding for Black women is $42,000, she’s accrued millions

Sharmadean Reid, Founder & CEO, BeautyStack and WAH Nails, takes part in the How Female Leaders Can Thrive — Panel Discussion during the London Fashion Week Men’s British Fashion Council Fashion Forum at The Ned on June 18, 2019 in London, England. Photo: Tabatha Fireman/BFC/Getty Images for BFC

The war room I am sitting in is pink and soft and large, and it exists because of a bad manicure.

I’m in London, in the conference room of Beautystack, a beauty-booking startup founded by entrepreneur…

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Arabelle Sicardi

Arabelle Sicardi

I wear stuff and write about stuff.