How Re-Branding Wash Day Can Improve The Natural Hair Experience

Niya
ZORA
Published in
6 min readAug 18, 2021

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Photo by Autumn Goodman on Unsplash

For many naturalistas, wash day is A LOT. It requires an impressive amount of preparation, focus, and sometimes even a full-on YouTube degree in Natural Hair Arts. While the experience is different for everyone, it’s common for women with natural curls and coils to dedicate hours at a time detangling, conditioning, moisturizing, and whatever else is needed to show their tresses…

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