How Hennessy Found a Home in the Black Community

Does the French cognac brand love Black people as much as we love it?

Taylor Crumpton
ZORA
Published in
7 min readAug 13, 2020

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Special limited edition bottles of Hennessy cognac bottles.
Photo: Alexander Koerner/Getty Images

A bottle of Hennessy has appeared throughout every celebratory experience of my young adult life, from family reunions to college acceptances and kickbacks. I’ve dubbed it “the unofficial spirit of Black people” Hennessy, to us, is more than brown liquor or even a…

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Taylor Crumpton
ZORA
Writer for

Taylor Crumpton is a music, pop culture and politics writer transplanted in Oakland, originally from Dallas. taylorcrumpton.com