The Cake
Funding Black Beauty Tech Founders Should Be a No-Brainer
The women at the forefront have expertise at elevating the experience
Global society often borrows or outright steals Black beauty standards and expressions while, more often than not, failing to highlight Black women’s contributions to uphold them. Black women’s influence on global culture and society is palpable. Especially when observing trends in hairstyles and hair culture as well as nail art and expression. The ways in which Black women engage at the intersection of beauty and technology is naturally innovative. Currently, women of color, in general, are successful in implementing tech-enabled product innovations set to elevate the consumer experience and expertise. This is especially apparent in the beauty tech landscape — yet, funding still wanes for these founders.
Black women beauty consumers are heavily influencing trends, mainstream products, and marketing efforts.
This led me, as a young Black woman venture capitalist who’s #LongLA, to see an opening in the beauty market and specialize in analyzing these companies specifically. According to Reuters, the global cosmetics products market is expected to reach $805.61 billion by 2023…
