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Celebrating Kwanzaa 365 Days A Year

Despite supply chain and service issues, in the spirit of ‘Ujamaa,’ here’s how we can help Black-owned restaurants thrive.

Audarshia Townsend
ZORA
Published in
5 min readDec 14, 2021

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A family sits down to dinner at a Black-owned establishment. Image: Getty

The celebration of Kwanzaa occurs every year, from December 26 to January 1, as a special holiday for the Black community to gather and recognize our achievements, commemorate our past and celebrate our legacy. An important component of the observation is the Nguzo Saba, comprised of seven principles to observe each of the seven days of the occasion.

Umoja means “unity.” Kujichagulia is “self-determination.” Ujima is defined as “collective work and responsibility.” Ujamaa is all about “cooperative economics.” Nia means “purpose.” Kuumba translates into “creativity.” And Imani means “faith.” These principles, of course, should be recognized every day of the year.

According to Kwanzaa founder Dr. Maulana Karenga, Ujamaa, the fourth day, is all about supporting Black-owned businesses. Karenga specifically defines it like this: “to build and maintain our own stores, shops and other businesses and to profit from them together.” That includes, of course, Black-owned restaurants, which are currently going through a crisis as the pandemic, labor and supply issues, and more rage on.

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ZORA
ZORA

Published in ZORA

A publication from Medium that centers the stories, poetry, essays and thoughts of women of color.

Audarshia Townsend
Audarshia Townsend

Written by Audarshia Townsend

Audarshia Townsend is a Chicago-based journalist who writes about how food & beverages impact the culture and industry. Email: Audarshia@townsendmediamagic.com

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