Black Community Outraged NPC TikToker-Pinkydoll Darker Than Expected

Ivylockewrites
ZORA
Published in
4 min readSep 2

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Question: Why are y'all like this?

Photo by Rubaitul Azad on Unsplash

OK, I hesitated to press on this touchy subject, but the more I thought about it, the more I found my fingers pining to press heavily on my keyboard. As much as I like to avoid conversations about colorism, I find them to be a necessary beast within my own rebellious brand of internet activism.

In this case, I was flabbergasted at how the internet's favorite NPC was dragged for being darker than she appeared on TikTok. If you don't know who Pinkydoll is, you've clearly missed a lot over the past couple of months. Allow me to give you a crash course.

Who is Pinkydoll?

Never heard of Pinkydoll? Well, here she is!

She was catapulted into internet fame after some of her haters took to Twitter/X to "expose" her NPC content. Although other races have been engaged in this realm for years, as soon as a melanated woman did it, it became a problem.

Either way, an NPC, or a non-playable character, is a term used to describe any player in a video game that a player can't control. On social media, the NPC realm is one in which people essentially role-play as these non-playable characters by executing a series of pre-made, repetitive actions that are prompted by payments from viewers.

When Pinkydoll went viral, this was many Black people's first glimpse of the realm. Many people leaped at the chance to criticize her and her content, only to find out it's one of the most lucrative sectors on the internet, and Pinkydoll is the queen.

Here is another look at some of her content:

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Ivylockewrites
ZORA
Writer for

They call me “the voice of the people,” but I can only speak for myself.