Beyoncé and Jay-Z’s ‘Apes**t’ Was a Subtle History Lesson in Race and Power
The Carters weren’t just flexing by shooting their latest music video in the world’s largest art museum
In the first music video from their collaborative album, Everything Is Love, Beyoncé and Jay-Z completely take over the Louvre. Long lines, security guards, and rope barriers be damned, the Carters swagger, strut, and pose their way through the the world’s most visited museum and the world-famous high temple of European fine art.
Setting “Apeshit” in the Louvre is more than just a flex: It’s a dramatic expansion of the type of culture normally presented in this elite space, one where people of color have long felt excluded, unwelcome, and unrepresented. But the Louvre itself was first established in a similar act of radical inclusion. Originally the official residence of the French kings, the Louvre became one site of the royal art collection after Louis XIV (also known as the Sun King) moved the court to Versailles in 1682. For most of the eighteenth century, public access to art galleries was extremely limited, subject to the whims of the princes and royal societies who owned the artwork. But in 1793, on the first anniversary of the overthrow of the French monarchy and the establishment of the Republic, the Louvre was…