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Unapologetic. Ours. A publication from Medium for Black women.

It’s okay if your edges aren’t laid.

Black woman covering face with a hand, standing in a field of tall grass.
Black woman covering face with a hand, standing in a field of tall grass.
Photo: Ricaldo Donaldson/Pexels


An excerpt from the ECHOING IDA collection


Changing your hair starts with changing your mind about what it means to love yourself as you are

Smiling Black woman with natural hair.
Smiling Black woman with natural hair.
Photo: Shestock/Getty Images


Putting on your face isn’t as important as it used to be

Black woman applying cream to her face in front of a mirror.
Black woman applying cream to her face in front of a mirror.
Photo: NickyLloyd/Getty Images


The beauty industry is changing during the pandemic but Branch thinks that’s a good thing

A photo of Miko Branch.
A photo of Miko Branch.
Miko Branch. Photos courtesy of Miss Jessie’s, LLC.


She hates exactly half of me, the Latina half

Photo: Ian Ross Pettigrew/Getty Images


My Egyptian curls were an embarrassment, then they became my greatest asset

An illustration of the back of a woman belly dancing, against a deep fuschia background.
An illustration of the back of a woman belly dancing, against a deep fuschia background.
Illustration: Michelle Durbano


In an industry where the average funding for Black women is $42,000, she’s accrued millions

Sharmadean Reid, Founder & CEO, BeautyStack and WAH Nails, takes part in the How Female Leaders Can Thrive — Panel Discussion during the London Fashion Week Men’s British Fashion Council Fashion Forum at The Ned on June 18, 2019 in London, England. Photo: Tabatha Fireman/BFC/Getty Images for BFC


Social media is shaping a new global beauty aesthetic, and we’ve never looked more alike

Photo: Sabrina Elliott/EyeEm/Getty


In a world where one’s natural beauty is called into question, I’ve decided to set my own standards

Illustration: Jane Yeon

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